Last updated: 6 October 2026
Bloom is a plant care encyclopedia for iPhone and iPad. Everything it does — the library, your garden, reminders — runs on your device. The free version also shows advertising, which is the one part that involves another company. This policy explains both, plainly.
Bloom has no account, no login, and no server of its own. Everything you do in the app — the plants you save, what you search for, what you track — stays on your device and is never sent anywhere.
The one exception is advertising. The free version of Bloom shows a banner ad supplied by Google AdMob, and to do that AdMob collects some information about your device. That is described below.
Bloom saves the following locally, in the app's own storage:
None of this is transmitted anywhere. It is removed when you delete the app.
All plant guides and photographs are included inside the app. Bloom does not request them from a server, so the library works with no network connection and no record of which plants you look at is created anywhere.
If you allow notifications, reminders about your plants are scheduled locally by your device. They are not sent from a server, and no one is told that you received one.
The free version of Bloom displays a banner advertisement provided by Google AdMob. To select and measure ads, Google receives information from your device, which may include a device identifier, IP address, device type and operating system version, general (non-precise) location derived from that IP address, and technical information about how the ad itself performed — whether it loaded, whether it failed, and whether the ad code crashed. Google's use of this information is governed by Google's privacy policy.
Bloom itself does not read this information, does not store it, and never receives it. Bloom does not build a profile of you and does not share anything you do inside the app — the plants you view, save or search for — with Google or anyone else.
Bloom asks Google for non-personalised ads only. Every ad request the app makes is tagged so that the ad you see is chosen from ordinary context rather than from a profile built out of your activity in other companies' apps and websites. Bloom does not ask for App Tracking Transparency permission, does not read your device's advertising identifier, and does not track you across other companies' apps or websites.
On iOS you can limit ad tracking at any time in Settings › Privacy & Security › Tracking, and reset your advertising identifier there.
Bloom adds no analytics SDK of its own. Nothing measures which plants you open, how long you stay, or what you search for, and there is no session recording.
The one qualification is the advertising SDK described above, which reports its own health back to Google: whether an ad request succeeded, how it performed, and diagnostic and crash information about the ad code itself. That is Google monitoring Google's software. It is not linked to you, it does not describe anything you did in Bloom.
Bloom is a general-audience app and is not directed at children under 13, and we do not knowingly collect personal information from children. Bloom itself collects nothing from anyone. The advertising described above is served by Google to the device, and if you are concerned about that for a child using this device, the iOS ad tracking can be limited in Settings › Privacy & Security › Tracking.
Bloom holds no data about you on any server, so there is nothing for us to export, correct or delete on your behalf — deleting the app removes everything Bloom has stored. You can limit ad tracking in Settings › Privacy & Security › Tracking. For information Google holds, see Google's policy.
This policy is updated in the same release as any change to what Bloom collects, not afterwards. The advertising section above was added on 4 September 2026, when banner ads were introduced to the free tier. It was corrected on 5 September 2026: ad requests are now explicitly non-personalised, and the analytics section now accounts for the diagnostic reporting the advertising SDK does about itself, which the previous wording did not. On 6 October 2026 the subscription was removed from the app entirely — Bloom is now free, supported by the same single banner ad — so every mention of Bloom Premium has been taken out of this policy.
Questions about this policy: guerrero.emmanuel23@gmail.com